While they once served as little more than insignificant utilitarian necessities that got sent to paper bag heaven after successfully transporting newly purchased merchandise from store to home, shopping bags have suddenly taken center stage in the fashion world. With millions of dollars being spent, graphic artists being called in, and employees putting in loads of overtime for secret deliberations and intense strategizing, shopping bags are quickly becoming this generation's 'It Bag.' While the reusability factor is certainly environmentally advantageous and fitting with the whole eco-friendly craze, these retailers have a different goal in mind. Read on to find out why so many retail giants are going to extremes in order to give these once insignificant items luxurious makeovers, and which ultrachic store has spent a YEAR secretly redesigning its bags!
