Swimsuits

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    Vintage Fashionistas Pay Tribute To The Queen Of Swimwear

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    Mary Kincaid on Aug 14, 2009 8:24 AM PDT
    Rose Marie Reid was the Queen of Swimwear in the 1950s, ruling an empire that produced 10,000 suits a day and posted sales of $14 million by 1958! Women loved her knack for hiding figure flaws and it was Rose Marie Reid who pioneered the use of tummy control panels, wire bra cups and the boning and adjustable straps that we enjoy in modern swimwear today. Plus she was a woman who stood by her convictions. Because she was Mormon, she refused to design immodest bathing suits. So while her company did ultimately create bikinis, Rose Marie Reid refused to participate in their design. For vintage fashionistas, an early authentic Rose Marie Reid swimsuit is a coveted find. Click the slideshow to see a fab little selection of her designs!

    Mercedes-Benz Fashion Week SWIM Runway: Poko Pano

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    Ida Hsiang on Jul 24, 2009 2:20 PM PDT
    Summer is the perfect season to show off sweet and sexy styles and what better way to do it than in a Poko Pano swimsuit! At Mercedes-Benz Fashion Week SWIM in Miami, Poko Pano showcased their slightly whimsical, borderline quirky and definitely provocative line of swim and beachwear. From light, bright colors perfect for a sunny day to patterns like fun florals and pretty polka-dots, Poko Pano promised a fun-in-the-sun feel to their daring bikinis and monokinis. Strapless tops and plunging halters oozed feminine sensuality while interesting details and deliberate mixing and matching made each piece unique and eye-catching! To see more flirty and fiery designs by Poko Pano, check out the slideshow of their runway collection! Photo credit: Getty Images

    Mercedes-Benz Fashion Week SWIM Runway: Cia Maritima

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    Alex Gambardella on Jul 24, 2009 8:19 AM PDT
    Well, if someone's gotta bring the Latin flavor to the Mercedes Benz SWIM runway, it might as well be Brazilian beachwear designer Cia.Maritima! The show started off relatively slow, giving us a glimpse of some undoubtedly unique watercolor animal prints that put a soft spin on a traditionally wild design. Things slowly began to simmer with the introduction of boldly printed string bikinis and then reached an eventual boiling point with the parade of dare-to-bare cutout bikinis and structured monokinis that left everyone feeling hot, hot, hot! It wasn't all about the skin-baring ensembles though- the designer wowed with an impressive array of sheer and Grecian-inspired caftans and cover ups, and the details weren't to be missed either- the bold cuffs and strappy arm embellishments were just as alluring. Take a look at some of the highlights in the slideshow! Photo Credit: Getty Images

    Mercedes-Benz Fashion Week SWIM Runway: Red Carter

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    Ida Hsiang on Jul 23, 2009 2:19 PM PDT
    A swimsuit is a swimsuit is a swimsuit, right? Not if it's a Red Carter design! They challenge your idea of a conventional one-piece or bikini and have you lusting after the interesting and daring details of their suits. Red Carter isn't tentative or apologetic about their extreme and avant-garde outlook. There are, of course, colorful and lively patterns that stimulate the eye, but it is the space-age metallic leggings or edgy hardware that garner the most attention. It's the optical illusion patterns and the oversized, brightly colored, Lolita-like details that make you sit up a little straighter and stare a little longer. The strapless tops and wild animal prints earned more than a few double-takes... and possibly neck injuries! Beach coverings were elegant and luxurious. Men in speedos and barely-there briefs have never been my thing, but if all men looked like the male models did in Red Carter's bold and edgy "trunks," then I may just have to rethink my stance! For more crazy, but completely wearable and desirable swim looks, check out our slideshow! Photo credit: Getty Images

    Mercedes-Benz Fashion Week SWIM Runway: Luli Fama

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    Alex Gambardella on Jul 22, 2009 4:21 PM PDT
    My first thoughts upon seeing this year's Luli Fama swimwear collection? Pageant bikini competition protestors obviously have never seen one of her runways! Decked out in fluffy sausage curls (sounds like something at IHOP, I know), plenty of red lipstick, and exuding the feminine confidence of Rosie the Riveter, the show's models were a perfect balance of girlie-sexy and in-your-face tough, putting a fresh new spin on the pin-up girl that frankly could probably kick your butt. The collection itself boasted a fun and flirty variety of retro prints like black-and-white polka dots with modern twists like neon ruffled trim.. and of course the looks wouldn't be complete without red pearl necklaces, giving the collection a sort of overall "June Cleaver lets her hair down" vibe. Check the slideshow to see some of the runway highlights! Photo Credit: Getty Images for Mercedes-Benz Fashion Week

    Mercedes-Benz Fashion Week SWIM Runway: TIBI

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    Alex Gambardella on Jul 21, 2009 4:22 PM PDT
    If there's one thing a Tibi runway never fails to lack, it's plenty of color... and this year's Miami Swim show was no exception! While there was little variety in the cut of the suits, which mainly alternated between minimal-coverage bikinis and one-pieces bearing deep necklines (with a couple one-shoulder numbers thrown into the mix), the abundance of bright, tropical prints seemed practically bottomless! If the tribal-gone-funky theme was not apparent enough with the models' cuffed forearms, gold metal sandals, and idol symbol jewelry dangling from their ears and necklines, the suits' many patterns -- from neon geometric tribal designs to tropical orchid-inspired florals -- cleared up all possible doubt. Even among the sea of shocking pink and turquoise suits, a particularly gorgeous magenta tunic dress stood out, trailing a flowing train of silk in its path and closing the show in the fiercest way possible. Check out the slideshow for some highlights straight from the runway! Photo Credit: Getty Images for Mercedes-Benz Fashion Week
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