Rojas

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    Fantastic Florals for Summer!

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    Karmaloop Goodkarma on Jun 2, 2009 2:16 PM PDT
    Summer has finally hit, which can only mean one thing: less is more. With the warm sun beaming down, layers of clothes peel off and you are left with lightweight, functional threads. This summer, I am filling up my closet with floral prints. From dresses to tops to bottoms, floral prints bring a feminine and flirty edge to your style. Brands are producing all cuts and designs to cater to every woman's personal taste. Vintage, bohemian, retro, street, contemporary - you name it! - Karmaloop.com has it all. One of my favorite designers, Brian Lichtenberg, has just released his Stripe Legging in Floral, a smooth stretch legging with contrast diagonal panel stripes on one leg. Rojas's summer collection features pretty vintage floral pieces such as The Linen Vintage Floral Sweetheart Bustier, The Linen Vintage Floral Angle Hi Mini Skirt and The Linen Vintage Floral Sweetheart Dress. BB Dakota has also produced the cutest summer dresses like The Garner Silk Habotai Maxi Dress, The Smith Roses Silk Dress and The Bridgit Dress. For more collections and styles, check out Karmaloop.com and our new look book!
    Tags : vintage , trend , summer , style , rojas

    Say Buh-Bye To Boring And Get Rojas' New Collection Now ...

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    Karmaloop Goodkarma on Mar 4, 2009 9:21 AM PST
    If you€™re tired of looking cookie cutter and want a look that other brands don€™t possess, then the Rojas Spring collection may be the answer to your problems. Now available at Karmaloop.com, my personal favorites from this season are the Burnout Tease Top and the Cut Off Bottom Hoody, which reflects Rojas€™ forward approach to sportswear. The eye catching Shirt Dress is also a must have for those who want to look cute, yet innovative! Founded by LA based fashion designer Freddie Rojas, the brand offers a plethora of fresh and creative designs for both men and women that you won€™t see anywhere else. Freddie, who spent his childhood growing up in the fashion industry, knows fashion like the back of his hand. Applying his expertise to everything from being a designer to a buyer and merchandiser to pattern maker, he has what it takes to stay on the cutting edge of the competitive fashion industry. You may have seen several pieces being rocked by celebrities such as M.I.A., Santogold, Gwen Stefani, and even Usher. The women€™s Spring collection has broken new ground and offers a variety of looks from sexy and provocative to cute and fun, giving women an array of designs to choose from for the upcoming warm weather!


    Check out the rest of the collection at Karmaloop.com and click below to watch Freddie Rojas and Alejandra Hernandezon talk about their brand's origins, their design process and the feeling you get by wearing their clothes.
    Tags : usher , spring , santogold , rojas
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