It's no secret that everything the
Olsen twins touch turns to gold, whether it's a trend or a business endeavor (and they've proven themselves to be more than successful in the latter- just look to The Row and
Elizabeth & James, plus their shoe and jewelry lines). Their latest move? They've signed a deal with
JCPenney to design a juniors brand called Olsenboye. Clearly aimed at the younger crowd, the line will contain denim, tees, and other casual looks including shoes and bags, all priced between $20 and $50. It'll be available in 50 JCPenney stores and online starting November 6th! If you can't wait until then and are in the NYC area today, stop by Washington Square park and catch the Olsenboye Treat Truck where you can preview the collection. Catch a teaser video on
Nitrolicious and click over to
jcp.com/teen for more info!
Photo credit: PR Photos
