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"Men are the new women" was the tagline for Married to the Mob designer Leah McSweeney's Summer '08 collection. It is pun-intended catch phrases like this one and the infamous "Supreme Bitch," a play on the men's streetwear label Supreme, that spark much controversy amongst the fellas in the T-shirt game. Always one to challenge the status quo, Leah says she designs "definitely for girls who are not afraid to speak their mind. I think girls are always taught throughout life to act a certain way and please other people, and I think you should be pleasing yourself." Talk about Girl Power!
Leah developed the idea for the brand after realizing there were tons of great men's streetwear labels out there but nothing available for the ladies. Coined M.O.B., the brand is dedicated to the New York City native's closest counterparts, her "most official bitches." Growing up in the Big Apple, Leah claims, "You're as only as good as the crew you run with."
