Mary-Kate And Ashley Olsen To Design Juniors Line For JCPenney
by Lisanne Silverman
Oct 28, 2009 12:20 PM PDT
It's no secret that everything the Olsen twins touch turns to gold, whether it's a trend or a business endeavor (and they've proven themselves to be more than successful in the latter- just look to The Row and Elizabeth & James, plus their shoe and jewelry lines). Their latest move? They've signed a deal with JCPenney to design a juniors brand called Olsenboye. Clearly aimed at the younger crowd, the line will contain denim, tees, and other casual looks including shoes and bags, all priced between $20 and $50. It'll be available in 50 JCPenney stores and online starting November 6th! If you can't wait until then and are in the NYC area today, stop by Washington Square park and catch the Olsenboye Treat Truck where you can preview the collection. Catch a teaser video on Nitrolicious and click over to jcp.com/teen for more info! Photo credit: PR Photos
Halle Berry And Mary-Kate Olsen Love Genetic Denim!
by Anna Yu
Sep 28, 2009 8:17 AM PDT
The color of your hair and eyes, or whether you have long legs or not all comes down to your genes. So while there's little we can do to change physical appearance short of drastic plastic surgery, we use clothing to highlight our best features (and to hide the not so good ones). That's where Genetic Denim comes in. Unlike some companies that create cookie cutter styles that may not look good on everyone, Genetic Denim has a different perspective. They want to accentuate your body type rather than squishing your body into the same mold. Some of my favorite celebrities have been seen out and about in Genetic Denim! Halle Berry paired a shredded tee with The Shane, a cigarette cut jean while out with her daughter. Mena Suvari was seen at Fashion Week wearing The Davis which is a sexy update of the classic boyfriend silhouette. Other stylish celeb fans include Mary-Kate Olsen, Agyness Deyn, and Jennifer Garner. Found in-stores and online, it's easy to get your own pair. Just be ready to smile for the camera when you slip these on!
