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At the launch of Sensuous, a new summer fragrance from Estee Lauder, Liz Hurley proved that age is just a 3 letter word, looking even more stunning than when she first signed on as the brand's spokesmodel back in 1995. The supermodel/actress, who was joined by fellow spokedmodels Gwyneth Paltrow, Hilary Rhoda, and Carolyn Murphy looked striking in a plunging v-neck electric purple cocktail dress- a color that, in my opinion, ups the glam-quotient of any look and one we should all start embracing(you can quote me on that!).