Like most celebrity designers with high-priced items, appealing to the masses has become the latest trend.
Target,
Walmart and
Kohl's have replaced
Bloomingdale's,
Saks and
Barneys. Who can afford those anymore? And so celebrities, or their advisers, got smart. Sell your clothes for less in highly trafficked discount stores. Genius! The latest celeb designer to jump on the trendy-for-cheap bandwagon is
Lauren Conrad herself. While LC's casual, Cali-chic pieces used to sell for upwards of $150, her line at Kohl's,
LC Lauren Conrad, is priced below $50. Consisting of laid-back tees, tanks, dresses and jeans, the line is actually pretty nice for casual wear. I even saw a pair of boyfriend jeans for $37! Her line debuted on September 15th in select Kohl's nationwide and her second collection hit stores October 1st. Head over to
WhatsWear to watch as Lauren explains her line and how she got ready for the launch.