Move over,
Audrey Tautou for Chanel -- couture cinema is a hot trend in the advertising world, and
Marion Cotillard (along with her covetable collection of
Dior accessories) is the new face of these fashionable mini-films. Reunited with
La Vie en Rose director
Olivier Dahan, the dynamic duo seeks to make movie magic not for the sake of Oscar glory this time around, but for dramatizing Dior's
Lady Dior collection with a series of four mysteriously chic Film Noir-inspired installments. The first mini-film, "Lady Noire" includes all the best aspects of a good film noir flick from the muted colors to its fashionable femme fatale and slew of ridiculously well-dressed thugs -- in fact, I have to admit I spent more time checking out the killer designer loot than attempting to follow its sly storyline. Check out the trailer below, then watch the full mini-film at the
official Lady Dior site to get hooked on the four-part saga. If you're
really intrigued, you can even follow
Lady Dior on Twitter for clues on cracking the case and news on the next upcoming installments!
