As a skateboarder in the early 80s, Texas-born
Tracy Feith started customizing his skate threads to match his free-spirited, punk personality. He later refined his skills at art school, and ended up working in the fashion industry creating the colorful, boho-luxe vibe -- which looks as good on the beach as the red carpet -- that has since become his signature. His new limited-edition line for Target is reminiscent of 70s surf life (especially with retro-ready prices ranging from $15-$140), featuring tees, swimwear, summery separates, flowy frocks and girlie skirts in bold hues, tiered ruffles, and prints both trippy and tropical on washed-down fabrics. A black leather biker jacket tossed over a daisy-print pinafore oozes carefree style, while a number 8 muscle tee with a print skater skirt is beach party-ready. "Tracy Feith designs for women who are sophisticated and chic [like fans
Julia Roberts,
Kate Hudson, and
Michelle Obama], but also know how to express their individuality," says Trish Adams, senior VP at Target. "His Bohemian-inspired, spirited aesthetic is a fresh take for the GO International program, providing designer fashion at guilt-free prices." Tracy Feith for Target is available starting May 17, 2009 at
Target.com. Until then, make sure to check out
Fashiontribes for more Spring and Summer fashion news and trends!
