GUESS, the iconic label known for cutting edge fashion, ultra sexy denim-wear and provocative ad campaigns, is upping the cool factor this season by getting in on the hottest trend around - that€™s right, they€™re going GREEN! Starting in April, GUESS, in collaboration with the Environmental Media Association (EMA) will be making it easier for you to reduce your Carbon Footprint by introducing the GUESS GREEN program, offering new styles of jeans, tee€™s and tanks for men and women made from organic cotton. Click READ MORE for more on their new eco-initiative!
