Habits
3
saves,
14 months ago
Jenny Le Roux was a Fashion Editor for a glossy magazine for 15 years. Frustrated that she could never find interesting clothes she opened her own store, Habits, in 1986, stocking her ready-to-wear label that is somewhere between chain store and couture.
She uses only the best fabrics and quality is important to her. So in 2001 she bought her own factory, giving her total control over finished products. Having her own factory also gives her a short lead time to put her ideas into store quickly.
The shop in Claremont, Cape Town, is bliss - huge sofa for bored husbands with all the latest glossy mags and fabulous service with anything you want to drink (dont worry, its free whether you buy or not!).
Her latest business venture is her online shopping www.habits.co.za. It has been up and running for 3 years and is a huge success.
