Rosa Cha Debuts Their Fall/Winter 2010 Collection During Sao Paulo Fashion Week
by Ida Hsiang
Jan 24, 2010 5:20 AM PST
Rosa Cha designs are usually associated with unique swimsuits and bikinis that are fun and sexy, but what happens when it's not summer anymore? Rosa Cha has transformed their designs seamlessly to light and breezy to more appropriate for the colder weather. This was the label's first time showing in Brazil since new creative director and designer Alexandre Herchcovitch took over, and the new runway collection did not disappoint. Models strutted the catwalk in retro lingerie-inspired swimsuits and separates, as well as tailored skirts and blazers featuring expert draping and lace overlays. The pieces celebrated the female form, showing curves, but still staying sophisticated and original. Sexy cutouts, strategic paneling and bare midriffs in black, neutrals and multi-color patterns were given even more of an edge with exposed zippers and straps. The collection featured everything from lacy lingerie, innovative separates and colorfully modern diving suits while keeping with a common look and theme. Says Herchcovitch, "This is a fundamental moment for us to be able to use the brand's DNA in a larger number of pieces that go from fitness, spa, and the beach, to outwear," and the new F/W 2010 Rosa Cha collection does just that. Interested in seeing the new collection? Just click on the slideshow to see some favorites!
Shoe of the Week: The Melissa 'Ashanti' Bootie
by Anna Yu
Nov 18, 2009 8:19 AM PST
While the first thought of plastic shoes brings me back to my childhood summers playing in parks while wearing jelly shoes, they're not something I'd typically wear today. However, Brazil-based Melissa Shoes has been on my fashion radar for the last few years and I think I'm ready to take the plunge into plastic shoes again. If you're not familiar with Melissa, you may have heard some of the other world class designers the company has worked with including Vivienne Westwood, Alexandre Herchcovitch, and there's an upcoming collaboration with Jean-Paul Gaultier. Following their motto "Plastic Dreams, Melissa has produced 50 million pairs of shoes over the past 25 years in an eco-friendly way. The Melissa Ashanti bootie has completely charmed me with its fashion-forward silhouette and since they're completely waterproof, I can finally say goodbye to my clunky rain boots.
What: the Melissa 'Ashanti' bootie
