Alternative Apparel pieces are the blank canvas upon which individuals shape, design, or accessorize to reflect their own personal style. The pieces are comfy, relaxed and super flattering. At such a great price point makes it easy to stock up on all of your favorites. Hollywood fashionistas love Alternative. Check out Ashlee Simpson in the super soft Champ eco-fleece raglan sweatshirt and Lauren Conrad looking super cute in the eco-heather racerback tank paired nicely with a high-waisted skirt.