Bono is known for his philanthropic ways, so it's no surprise that he and his wife, Ali Hewson, created Edun, a label that might just be the most socially conscious and civic-minded luxury line in the fashion world to date. "The whole purpose of Edun is to work sustainably in Africa, India and Peru," explains Hewson. "Those communities have people who have lost jobs because companies have moved to other countries for 20 cents less a T-shirt. We feel it's important to stay in those communities and build up trade there because at the end of the day, trade is going to do more than aid. This is a way of trying to balance that and do business on this continent and still make a profit." Edun's Fall 2008 collection, called "Nocturne," is just as appealing as the cause it represents.
