"My brand of wristbands caters directly to my target demographics need for individuality and uniqueness. Visitors to the company's website can choose from dozens of vintage fabrics, and then select one of several different custom-designed and oversized KJP buttons (which fastens the bracelet), so each wristband is custom-created, one-of-a-kind, and handmade to reflect the wearer's own personality. The availability of styles, vintage fabrics and color schemes will change with each season."