At their beginning Viktor & Rolf were laughed at, or at least misunderstood, when they were explaining that their vision of fashion would be closer to contemporary art, than couture. Today Viktor & Rolf are critically acclaimed and every medium needs to create a buzz around them, if they want to stay in. That is definitely because Viktor Horsting and Rolf Snoeren are really talented artists, and therefore fascinating. I know their artwork and design from a very long time, before flowerbomb, before the Tori Amos show, and of course before H&M. Thus so as to get rid of the frustration I feel around them getting mainstream, I will try to give them the credit they deserve and explain my vision of their art.
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