With all the activity at StyleHive, no wonder it's creating so much buzz. The site is designed around the theme of community, so it's actually "part social networking, part pop-culture lab." Like-minded fashionistas share style secrets with each other - and shop. In terms of shopping, there's plenty. As one StyleHiver says, "I like my money where I can see it. Hanging up in my closet." From big brand names (Vera Wang, Theory, Helmut Lang) to edgy outfitters (Sass & Bide and Alice Olivia) it's all here. Plus, indie designers often use the site to get attention, so you can find stuff ahead of the glossy-mag curve.