I often wonder what people would do w/ names that are impossible to spell correctly if they understood that we were soon to enter the Age of Online Commerce where being properly searched would be an important component to selling ones clothing. Then again, I havent seen too many labels worry about this, even brand new ones. Then again, Loris Azzaro is the man's name. Then again, if you have nearly five thousand bucks for one of his old dresses you probably have someone doing multiple on- & offline searches for you. Then again, he has always been a designer whose clothes were worth a search mission.