For 2008 we maintain our strong Made of Japan philosophy, and this time we bring it to life with the Electric Light Shoe - a dramatic, one metre illuminated shoe that pays homage to the incredible ambience and energy of Japan. The detailed 3-D sculpture incorporates distinctive elements such as Tokyos unmistakable skyline, vibrant neon signage, transport, night markets, and vending machines.
The sculpture reflects our deep-rooted Japanese heritage, as well as our attitude to modern-day Japan, in an inspired and imaginative way.
For those of you wanting to find out more about the sculpture, including its ground-breaking creation, watch the 'Making Of film'.
But dont worry if you dont catch it; youll still be able to enjoy the Electric Tiger Land experience first hand as fully scaled 70cm models of the Electric Light Shoe, amongst other Tokyo skyline inspired items, will illuminate the way in each of our Onitsuka Tiger stores.
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