Girls and guys, get ready to rumble. RumbaTime is a new watch company selling streamlined, silicon watches in a rainbow of colorful hues from a pale lavender to a candy-apple red. Started by three college buddies Drew Deters, Jay Hartington, and Joe Anto, the watch fits the lifestyle of those who prefer the active outdoors as well as seasoned Manhattanites. For vendors wishing to carry them, they will also donate a number of watches to that retailer's charity of choice. As Jay says, "With our watch, checking the time becomes a reminder to lighten up, have some fun, and focus on what's truly important." And did we mention they're only $20 each? We'll take two, please!