We codified the business case for the Wraith in early 1999. Conceived as a counterpoint to the golden era of the 1930's, which inspired beginning design work on the Hellcat, we chose the pre-16 era of motoring and the courageous free spirited nature of the board track racer as our inspirational starting point. Holistic evolution of efforts made to evolve the radial aircraft architecture of our V twin powerplant through the Wraith's chassis platform architecture was mandated. Perfected balance of proportion and evolutionary brand gestalt were referenced. Greater manufacturing efficiency, fewer parts and fewer vendors were specified. The project lay dormant until April 2003. The business case was rewritten. As Brough Superior, Vincent and Crocker most connected emotionally to the Hellcat, the Pierce would illuminate what the Wraith could be; Quite simply, the world's most luxurious, sporting two-wheeled device.