It is Little Albert, the small armchair designed by Ron Arad and produced using for the first time rotationally moulded mass tinted polyethylene, which led Moroso to venture into the use of new materials and production technologies. Following the enormous success of Little Albert the company decided to further research and develop this type of product which combines design, mass-production and an excellent price/quality ratio. The Big E armchair will be presented at the International Furniture Fair: identical in shape to the Big Easy (Ron Arad´s archetypal armchair) in stainless steel, resin, carbon fibre and to the Soft Big Easy, its upholstered version, the Big E differs in that it is made of plastic. The characteristics of polyethylene make the armchair suitable for the home, public areas or outdoor use. In fact, the plastic used is thermal-shock and sunlight resistant.