Santa Maria Novella: Officina Profumo-Farmaceutica di Santa Maria Novella, one of the world's oldest and best-loved apothecaries, has thrived for centuries in uninterrupted symbiosis with the city of Florence. In its rooms that resemble very large jewelry boxes, the Officina hosts untold treasures alongside its products: a vast range of fragrances, elixirs, burning papers, potions, powders and lotions that continues to lure hopelessly helpless devotées back to Florence - year after year.