J Crew

After noticing a void in the nail color market, Queens, NY-based Essie Weingarten set out on a mission: to provide more fashion-forward polishes to the manicured hands of women everywhere. Armed with samples of her top-secret formula in 12 different shades, Weingarten went to Las Vegas and successfully painted the town "lollipop" red (and "rock candy" pink and "mint candy apple") and the rest, as they say, is history. Today Essie is a global go-to brand, the ultimate color authority and hands-down our favorite brand of nail polish. Each one of the inventive shades (and there are over 300 of them) has a most whimsical name that just begs you to slick it on your fingers to see what it looks like—a must-have in every color. USA. 0.5 fl oz/15ml. Available in select stores. Essie is a registered trademark of Essie Cosmetics, Ltd.