This shampoo takes ten (or maybe twenty) years off of your hair. Your hair will look as if it belongs to someone who has never stayed up late, stood around in smoky pubs, been swimming and got drenched in chlorine, been permed, coloured or dried out. Your hair will shine - nay, it will gleam - like never before! Grown women have been walking up to almost complete strangers and inviting them to stroke their hair because it feels so fantastic. And this is even in hard water areas! In soft water areas it also gives masses of volume. Why and how? Who cares? Just buy it! Oh, OK then. Sea salt, seaweed, lemon and limes juices and coconut oil. But they have to be in the right order. The effect is not temporary; you hair just gets better and better. So buy it.