The Frubi Story
Gary W. Hall, M.D. an ophthalmologist and expert in solar-related eye disease and three time olympic medal winner in swimming and Renee Resler, entrepreneur and inventor of successful breakthrough technologies in the beauty industry, met while seated next to each other on a flight from New York to sunny Phoenix where they reside.
They started talking about Dr. Hall`s research in eye protection and as they continued their conversation ideas for an important new product started forming in Renee`s mind. By the end of the trip they had written a business plan on a napkin for a new venture in children`s eyewear. Soft, spongy, affordable, comfort-fit sunglasses that children would actually want to wear and would keep on. They decided to call them FRUBI SHADES