Converse 1HUND(RED) initiative brings together a hundred artists from around the globe to celebrate the artist spirit and help fight AIDS in Africa. With our canvas as your canvas, 1HUND(RED) illustrates how the power of creativity can help change the world. Converse is a proud supported of (PRODUCT) RED.
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On October 13, Converse launched MAKE MINE RED on www.converseone.com, where consumers can customize their own original Converse product. MAKE MINE RED offers consumers a unique experience to design any Converse (PRODUCT) RED Chuck Taylor All Star canvas high- or low-top with a custom palette of seasonal colors and patterns to support the (PRODUCT) RED initiative. Additionally, you can also pick up a pair of Converse (PRODUCT) RED Chuck Taylor All Star high-top canvas shoes at select Gap stores in the United States. 15% of the net retail sales of the Make Mine Red shoe will be paid to The Global Fund. This only applies to Converse One shoes that are designated (PRODUCT) RED.
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