Women's boutique, lingerie, gifts, and accessories. Also in New York and Italy. Only Hearts began in 1978 on Columbus Avenue in New York City. The original boutique was a tiny, outrageous temple to all things heart-shaped: vintage lockets to corsets, the precious to the sensual. It quickly became a destination for heart collectors; lovers searching for the perfect token of appreciation, and wanna-be lovers searching for a tempting bribe.