Bobbi Brown longwear gel eyeliner "Allure" Best of Beauty Award Winner (October 2007) and Best Long-Wearing Liner Award from "In Style" (April 2007). This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Color is long-wearing and water-resistant. Can be used to create subtle to dramatic looks. New shades: Mahogany Ink and Indigo Ink. If you love Sepia Ink, try Mahogany Ink for more depth and definition. Indigo Ink is an ideal jewel tone for playing up eyes. Dip tip of Ultra Fine Eye Liner Brush into gel formula (coat both sides of brush head). Wipe off excess on tissue before applying to eye. Work quickly as product becomes transfer-resistant once dry. To remove, use Instant Long-Wear Makeup Remover.