Rufus is upscale women’s streetwear brand focuses on luxe, bright, sporty separates. This label fuses 80s New York aesthetic, contemporary London attitude and Japanese kitsch. Inspiration for the pieces is derived from music, sport and modern day icons such as Gwen Stenfani and Bob Marley, all filtered through Rufus’s uniquely creative kaleidoscope to produce edgy pieces saturated with funk and style.