Balmshell is a high-shine, moisturizing lip-gloss thats not sticky but moisturizing. Its unique look was inspired a float art pen purchased in a kitschy shop- the picture changes when you turn the gloss upside down! Expressed through the colorful illustrations and amusing storylines, Balmshell aims to celebrate the inner goddess that exists in all women. Plus, it can later a keychain- when finished with your lip gloss, just unscrew the "float art" top and screw it into the keychain component provided at purchase. In 15 shades like "Who's Your Caddy" and Curse of the Purse" it sure is a fun way to make up!