The inside scoop: Started 20 years ago (1987) in Paris during a time of "bad" men's fashion, according to founder, Jean Touitou. What’s in a name: Atelier Production Creation, but Touitou states this is insignificant. It is about the product, not the brand. Why we carry it: The seemingly simple style of A.P.C. is the product of obsessive, painstaking design processes to achieve a minimalist look that has captivated denim and fashion afficionados for two decades.

tags:

• fashion
• , apc new standard
• , apc rescue
• , apc denim
• , dry denim
• , apc jeans
• , denim
• , raw
• , clothing
• , men