Girl next door? Try girl on the street. That's the idea behind E.Y. Wada, the label that got its start when girl (Eunyoung Song) met boy (Shuji Wada) seven years ago and began designing collections together five years later. Building upon inspiration from NYC street style, the Astoria-based duo sought to achieve an edgy, yet accessible image, combining casual basics with elegant details and reinventing standard pieces with luxury materials.
And they did, winning them the 2007 Gen Art Style award for best women's ready to wear. The credentials behind their creativity- Wada's worked for Marc Jacobs and Zac Posen, while Song honed her skills at DKNY. Their experience is especially evident in the expert tailoring that takes the figure-skimming designs in their collections up a notch, and a noticeable one at that.As far as 2008 is concerned, expect to see more innovative fabrics like linen and bamboo, along with typical embellished silks and wools. Mini skirts and shorts are classic and playful all at once with boxy cardigans and demure tops adding sophistication to shorter hems. Colors appear limited to neutrals, but the exceptional quality and variety of materials adds dimension in ways that color simply cannot.E.Y. Wada's sales are mostly limited to Japan, with U.S. availability set to increase. Last we heard, Song and Wada were gearing up to make the move from Astoria to Manhattan, where they feel the style on the streets is right up their alley. If that's not inspiration to dress up and get out this winter, well, we don't know what is.[via Refinery29, thefashioninformer]
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