If you thought online shopping was easy and convenient then you're in for a real treat when you hear about the new Ralph Lauren mobile campaign! Polo Ralph Lauren is the first luxury retail brand to launch a major mobile commerce campaign incorporating QR codes -- pixelated bar codes that you can scan with a mobile phone. For the technologically challenged, this basically means when you come across a Ralph Lauren item you simply MUST have, just scan the QR code (they will appear on print ads, store windows, and mailers), and it'll be coming your way in no time! In addition to shopping functionality (which comes with free shipping!) Polo Ralph Lauren's new mobile site will also feature a Ralph Lauren Style Guide and exclusive video content.
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