New York Times: Small Merchants Gain Large Presence on Web

by Sabrina Yeung • Dec 3, 2007 12:26 PM PST
New York Times: Small Merchants Gain Large Presence on Web

The retailer of quirky home goods, RealmDekor.com, has experienced occasional sales increases not because of catalog shipments or television commercials, but because it formed relationships with bloggers and posted its products on new €œsocial shopping sites€� like ThisNext.com and StyleHive.com.

€œPeople started posting about my goods and it snowballed from there,€� said Lisa Mathisen, RealmDekor€™s owner. €œI know people think these sites are new and underground, but they€™re becoming more mainstream. Even my mother checks them out to find gifts.€�

Click here to read the entire article in The New York Times.

Photo Credit: Michael Houghton of The New York Times

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