Lisa Kline Secrets! What Does Color Matter, Anyway? - Stylehive

by Chris K. • Jul 8, 2008 4:33 PM PDT

StyleAdvice • Fashion

Lisa Kline Secrets! What Does Color Matter, Anyway?

Lisa Kline is answering your design questions all week! We asked you to send your questions for the L.A. retail queen, and your designs for her to consider selling on lisakline.com, and we're counting down the questions until Friday when she names her winner. Today, Lisa delves into the mysteries of color, and why on Earth one sells better than the other! Stylehiver Odette asks thusly:

Odette: I have a design question for you! Does color influence people's purchases? I wonder, because sometimes the same design sells better in one color than another.

Lisa: Color of course influences what people buy, so when you are designing an item, you must consider what it is you are making and what people will want to wear. As a designer choosing colors, you have to be cognizant of what the item is, and, most importantly, give people options. For example, with a basic tee, some people will want to stick to the basic black or white, and some people may want to be more bold with color. Always remember to think about who you are selling to, and what they are buying the piece for.

Lisa Kline Week Special: Go to lisakline.com now and use the coupon code "stylehive" for 15% off all regularly-priced merchandise. Hurry - the offer ends Friday!