Jovovich-Hawk Adds A New Target Audience

by Lisanne Silverman • Feb 6, 2008 4:16 PM PST
Jovovich-Hawk Adds A New Target Audience

Somewhere out there, someone (and I'm not saying who) has a fantasy that involves leisurely pushing a shopping cart around her local Target store while sipping a Cherry Cola ICEE, only to come across what is possibly the greatest collaboration in the history of the store's GO INTERNATIONAL campaign.

Well, someone's day just got a whole lot better. On March 2nd, the much-anticipated Jovovich-Hawk for Target collection will hit stores and Target.com, meaning the duo's signature smocked dresses, flirty frocks, and vintage-inspired cover-ups will finally be affordable, for at least as long as they manage to stay on the racks.

Unlike previous GO INTERNATIONAL collections which seemed to appeal to very specific styles, the Jovovich-Hawk collaboration is set to please a wider audience. Says Target's senior vice president Trish Adams, "Jovovich-Hawk for Target is a dynamic, wearable collection that really appeals to all women - it's feminine and fun."

Check out our slideshow for a preview of the long-awaited line, and tell us what you think!

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