Hot Product: Nike MAXSIGHT Performance Enhancing Contacts

by Sabrina Yeung • Apr 1, 2006 1:27 AM PST

Nike is renowned for inventing new ways to improve and enhance the performance of athletes. For the past seven years, Nike has partnered with Bausch & Lomb to develop MAXSIGHT, a line of performance enhancing tinted contact lenses. MAXSIGHT helps athletes by selectively filtering out specific wavelengths of light (including ultraviolet rays) so that the athlete can see sharper images of balls or key visual elements. This visual performance aid can help baseball players to see a baseball more clearly against the stadium€™s cluttered background and aid in reducing the sun€™s glare.

MAXSIGHT comes in two tints: Amber, for fast-moving sports like soccer, tennis, baseball, softball and football, and Grey-Green, for sports played in bright sunlight such as golf and running.

The credibility of MAXSIGHT has been proven with professional athletes including Orioles baseman Brian Roberts€™ increased batting average, and golfer Michelle Wie€™s use of the performance enhancing contact lenses during her professional PGA debut.

What: Athletes get greater clarity with Nike€™s MAXSIGHT

Price: $60 for box of six lenses €“ 3 pairs for 3 months. Available in prescription or non-prescription

Where: Nike Vision or Bausch & Lomb

Where In The Hive: bookmark/2477

Who: Sabrina Yeung - honeybee/post/453

Tags: nike, athletes, lens, nike vision, contacts, maxsight, bausch and lomb

Tags :    hot in the hive

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