Shameless ads like "She'll like you at a half carat, but she'll love you at a [whole] carat" prompted designer Todd Reed to ponder what creates the popular perception of value. He then started playing with ways to alter our consciousness about what is beautiful and valuable, creating a line of jewelry featuring raw (uncut, unpolished) diamonds in their natural geometric forms.
Since then, his work has been featured in Jewelry News Asia, Lustre Magazine, and Brides Magazine, among others, gaining international recognition for his innovation. His exotic incarnations of classic shapes like channel rings and cluster earrings are both easy to wear and unexpected. We especially love his pendants and bracelets. While his diamond-in-the-rough designs may never replace princess settings and solitaire cuts, they're definitely a fresh spin on fine jewelry, and a great option for those with countercultural tastes. Where In The Hive: site/toddreed.comWho: Intuition was the first to add it to the Hive
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