Combining sociology and psychology with fashion, designer Corinne Grassini gives us Society for Rational Dress - a 2004 label that is a tribute to a group of 19th-century London women who opposed the restrictive, body-deforming undergarments imposed on them at the time. Nominated for the 2006 Los Angeles Fashion Award in the category of Fashion Innovation, Society for Rational Dress challenges the way cultures define what is appropriate clothing. Grassini's designs have been worn by celebs that range from Jennifer Aniston to Erykah Badu, who maintain their killer looks while being completely comfortable. With luxurious materials and innovative shapes, Society for Rational Dress manages to be both elegant yet ever so casual.
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