This has been Elsien Gringhuis' first show at Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star Raw denim at the moment. The collection she showed at AIFW 2010 looks rather strict, with straight lines and a minimal, clean cut silhouette, in addition to lots of shiny fabrics with very well made details. "Focus" is the theme of her collection, a collection about all the stress and chaos we go through all day and the need to focus on what really matters and what makes a difference in our day-to-day lives. Although it's not certain if she will produce her collection (she is still looking for ateliers) you can buy a real Gringhuis soon at Hema (www.hema.nl). She won the Hema design contest with a raincoat she made from biological cotton and rubber coating. Click the slideshow to see her show at Amsterdam International Fashion Week!
Facebook
Have your voice heard. Leave your comments here.
Have your voice heard. Register or login to leave your comments here.