Stylehive CEO Michael Carrier also doesn't see social shopping Web sites as portals. "Social shopping is Web 3.0, which is to say it is a blend of Web 1.0 (content) and Web 2.0 (social)," he told the E-Commerce Times. "Web 3.0 is about sites like the Stylehive, where the content of the Web -- in this case shopping content -- is filtered through your trusted social group. This type of site gives the user the ability to control what they see by controlling the group of trusted recommenders." Click here for the full article on E-Commerce Times.