Sometimes simple is the way to go. That€™s the idea at Superfine, a label that leaves obvious embellishments for the brands that have something to hide. The result? A jean that is clean, effortlessly sexy, and free of distractions, so all you see is style.
Lucy Pinter and Flora Evans, who started Superfine in 2003, have made the skinny jean their focus, and are even applying the svelte silhouette to their men€™s line. To stay original and fresh in a world of designer denim copycat styles, they are constantly updating their cuts and turning to new denim washes and treatments. They€™re also designing t-shirt lines in collaboration with Judy Blame and Nick Egan, and are working with world-renowned photographer Jan Welters for their cutting-edge lookbooks. Superfine is becoming a Superbrand, and we're Superexcited.Where In The Hive: bookmark/217401 Who: myriah was the first to add Superfine to the Hive
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