At the launch of Sensuous, a new summer fragrance from Estee Lauder, Liz Hurley proved that age is just a three letter word, looking even more stunning than when she first signed on as the brand's spokesmodel back in 1995.
The supermodel/actress, who was joined by fellow spokesmodels Gwyneth Paltrow, Hilary Rhoda, and Carolyn Murphy, looked striking in a Versace plunging v-neck electric purple dress- a color that, in my opinion, ups the glam-quotient of any look and one we should all start embracing since it will be on EVERYONE'S radar come fall (you can quote me on that). Check out my SLIDESHOW for 5 purple frocks that will have the same electrifying effect as the one worn by this timeless beauty icon.

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