While designer Ilja Visser juggles three different labels at once, she manages to convey one overall cohesive message that spans across all three innovative lines: easy sophistication. For this year's Amsterdam International Fashion Week for Spring/Summer 2010, she focused on presenting this theme while showing off all three unique labels. The three collections -- "Ilja" (couture), "Ready To Fish" (business line), and "Valizz" (affordable fashion) -- each had a clear target audience, yet all managed to have that relaxed, fluid silhouette and a soft color palette. Valizz looked very wearable and appropriately commercial with soft pastels, fluid fabrics and classic basics like simple jackets, jeans and wide trousers. Ready-to-wear< consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja boasted a variety of extreme volume in dresses but also through some chic pieces in a summery tweed. Love what you see? Good news: next year she will open her first boutique in Amsterdam! Check out the slideshow for some of the runway highlights!
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